CONSUMERS PANEL - CONSUMER ACCEPTANCE PANEL
The need to consult consumers on the innumerable issues surrounding the purchasing process of many products has led to the advent of Consumer Panels. These are made up of a sample of households who are then consulted personally, by phone or by mail.
Following requests from a number of our customers, we at CIES have set up a consumer panel of 500 households (1600 individuals).
By their age, professions and social status these households are representative of the Spanish census as a whole.This panel is aimed at firms that deal in food, cleaning and hygiene and general household consumer products and who may at any time wish to test a product or an advertisement, or find out more about their image or how well known they are among consumers, etc. and who cannot afford to use conventional panels.
With our Panel we do not intend to replace more costly surveys based on large samples and with a high level of statistical reliability, but rather to use our awareness of the day-to-day problems facing many companies, in order to provide a tool for qualitative and quantitative analysis that will guide them in the decisions they have to make.